Leadership Team


Jonathan D. Caplan, MBA

Chief  Executive Officer/Chief Investment Officer

Caplan Capital Management, Inc. was founded by Jonathan D. Caplan, a financial industry veteran with over three decades of experience. Formerly a Wall Street executive at major investment banks, Jonathan's entrepreneurial spirit inspired him to launch an independent investment advisory firm in 1996.  Jonathan has used his "Wall Street" expertise to hone his skills as a portfolio strategist and risk manager on "Main Street." He derives great satisfaction in the deep relationships he has formed and developed with his clients.

In 2018, Caplan Capital Management, Inc. affiliated with Atlas Private Wealth Alliance LLC, a registered investment advisory firm, that has helped to broaden the suite of products and services to match client needs.  Through its affiliation with Atlas, Caplan Capital now offers clients comprehensive services including financial planning, insurance, annuities and other products and services.


Mr. Caplan, who serves as President and Chief Investment Officer, holds a Master of Business Administration degree from New York University's Stern School of Business. He has served as a board member and advisor to many local community organizations. He resides in Edison, New Jersey with his wife, Lori. They have four children and eight grandchildren.


Joseph Z. Caplan

Chief Operating Officer/Investment Strategist

Joseph Caplan joined Caplan Capital Management at the beginning of 2020. Joseph focuses on client services and portfolio management. Joseph has been working in finance and real estate for the past eight years with exposure to different fields such as equity research, economic analysis and underwriting investment opportunities in the real estate industry. Most recently, Joseph was a Director of Acquisitions for a real estate development company that invested in different asset classes including self-storage, multi-family, warehouse/logistics and retail. 


Joseph graduated from Rutgers University in 2012 with a B.A. in Economics. He currently resides in Teaneck, NJ with his wife and two children. 

Lori B. Caplan

Vice President, Client Relations/Administration

Lori joined the firm in 1999 to help elevate the client experience. Her main areas of focus are preparing necessary tax documents, account reconciliations, website creation and management and corporate event planning. 

She serves on boards of local non-profit organizations. In her free time, Lori enjoys spending time with her children and grandchildren as well as gardening, painting, dancing and studying Judaic texts.

She graduated from Yeshiva University - Stern College for Women.